Advanced Analytics (Pro Feature)
Advanced analytics provide detailed insights about your profile visitors. This Pro feature helps you understand your audience better and make data-driven decisions about your profile.
What Are Advanced Analytics
Pro and Business subscribers get access to detailed analytics beyond basic view counts. These metrics help you understand who your visitors are, where they come from, and when they visit.
Device Breakdown
See what devices your visitors use to view your profile:
| Device Type | Description |
|---|---|
| Desktop | Traditional computers and laptops |
| Mobile | Smartphones including iPhone and Android |
| Tablet | iPads and other tablet devices |
Why Device Data Matters
Understanding device usage helps you optimize your profile:
- If most visitors use mobile, keep text short and ensure links work on phones
- If desktop dominates, you can use more detailed content
- Test your profile on the devices your visitors use most
Browser Breakdown
See which browsers visitors use:
- Chrome
- Firefox
- Safari
- Edge
- Other browsers
Why Browser Data Matters
Different browsers may display content differently:
- Embedded widgets may work better in some browsers
- If many visitors use a specific browser, test your profile in that browser
- Identify if any browser has compatibility issues
Traffic Sources
Understand where your visitors come from:
| Source | Description |
|---|---|
| Direct | Typed your URL, used a bookmark, or scanned QR code |
| Found your profile through search | |
| Social Media | Clicked from Twitter, LinkedIn, Instagram, or other platforms |
| Referrers | Came from other websites linking to your profile |
Using Traffic Source Data
Traffic sources reveal which sharing methods work best:
- High direct traffic: Your QR codes and direct sharing are effective
- High social traffic: Your social media presence drives visitors
- High search traffic: People find you by searching your name
- High referral traffic: Other websites are sending you visitors
Hourly Activity
See when your profile receives the most visits throughout the day:
- View visitor patterns by hour
- Identify peak engagement times
- Understand your audience time zone
Using Hourly Data
Time your activities around visitor patterns:
- Update your profile before peak hours
- Schedule promotions for high-traffic times
- Consider your audience location based on peak times
Unique Visitors
Track individual visitors separately from page views:
| Metric | Description |
|---|---|
| Page Views | Total number of times your profile was loaded |
| Unique Visitors | Number of different people who visited |
Example: One person viewing your profile 5 times equals 5 page views but only 1 unique visitor.
Why This Matters
Unique visitors show your true audience size, while page views show total engagement. A high page view to unique visitor ratio means people return to your profile multiple times.
CSV Export
Download your analytics data as a spreadsheet file:
- Go to the Analytics page
- Select your date range (7, 30, or 90 days)
- Click Export CSV
- Open in Excel, Google Sheets, or any spreadsheet application
What the Export Includes
- Daily view counts
- Link click data
- Traffic source breakdown
- Device and browser data
Use Cases for Exported Data
- Create reports for clients or stakeholders
- Track progress over extended periods
- Combine with data from other sources
- Archive for record keeping
How to Access Advanced Analytics
- Go to Dashboard and click Analytics
- If you have a Free plan, you see basic metrics
- Upgrade to Pro or Business to unlock advanced features
- Advanced data appears automatically after upgrading
Privacy Information
MYZO collects analytics while respecting visitor privacy:
- No personal information about visitors is collected
- Analytics data is not shared with third parties
- Tracking uses aggregated, anonymous data
- Individual visitors cannot be identified
Need more help? Learn about improving your profile with analytics or top performing links.