Understanding Your Analytics
Analytics help you understand how people interact with your MYZO profile. This guide explains what metrics are tracked and how to use this data to improve your profile.
Accessing Your Analytics
To view your analytics:
- Go to your Dashboard
- Click Analytics in the sidebar navigation
- Your analytics dashboard displays
The analytics page shows your profile performance over time.
Key Metrics Tracked
MYZO tracks three main types of engagement:
Profile Views
Profile views show how many times your profile page has been visited:
| Metric | Description |
|---|---|
| Total Views | All-time profile views since you created your account |
| Views Today | Profile views in the last 24 hours |
| Views This Week | Profile views in the last 7 days |
| Views This Month | Profile views in the last 30 days |
Each time someone loads your profile page, it counts as one view.
Link Clicks
Link clicks show how many times visitors clicked your links:
- Includes all link types (contact, social, custom)
- Shows which links are most popular
- Helps you understand what visitors want
Every click on any link is recorded, regardless of link type.
QR Code Scans
QR code scans track how many times your QR code has been scanned:
- Useful for tracking offline sharing
- Shows effectiveness of printed materials
- Helps measure event networking success
Viewing Different Time Periods
You can view analytics for different time ranges:
- Last 7 days: Recent activity and trends
- Last 30 days: Monthly performance overview
- Last 90 days: Longer-term patterns (Pro feature)
Select the time period that best matches what you want to analyze.
Charts and Visualizations
Your analytics include visual representations:
Profile Views Chart
A line chart showing views over time. This helps you:
- Identify trends (growing or declining)
- See spikes in activity
- Correlate views with sharing activities
Engagement Overview
An area chart showing overall engagement. This displays:
- Combined metrics over time
- Patterns in visitor behavior
- Peak engagement periods
Top Performing Links
A table showing your best links. This lists:
- Link titles ranked by clicks
- Number of clicks per link
- Which content resonates most
Using Analytics Data
Analytics help you make better decisions about your profile:
Optimize Link Placement
- Move popular links higher on your profile
- Consider highlighting top performers
- Remove or update links with no clicks
Track Sharing Success
- See if your sharing efforts are working
- Measure the impact of events or campaigns
- Understand which sharing methods work best
Improve Your Content
- Create more content similar to what performs well
- Update or replace underperforming content
- Align your profile with visitor interests
Understand Your Audience
- Learn when visitors are most active
- See what content interests them
- Adapt your profile to meet their needs
No Data Yet?
If your analytics show no data:
- Your profile may be new
- You may not have had visitors yet
- Your profile may be set to private
To start collecting data:
- Make sure your profile is set to public
- Share your profile link
- Distribute your QR code
- Wait for visitors to engage
Need more help? Learn about top performing links or advanced analytics.